Grad Guide

Helping you attract top grads across Canada

Grad Guide

Helping you attract top grads across Canada

Education. Advice. Careers.

Since 2009, Canada’s largest graduate school publication, Grad Guide (formerly Grad School Planning Guide), has guided millions of college and university students.

Each year, the guide highlights masters and MBA programs in Canada, the U.S., and abroad, while also sharing useful advice and information about post-graduate education and industries that are actively recruiting graduates.

Our guide also includes a special ‘Diversity Careers’ section, where we focus on Indigenous career opportunities, women in leadership roles, people with disabilities and much more.

What’s inside an issue?

What’s inside?

MBA advice

Engineering masters

Medical school

Law school

Studying abroad

Grad school prep and advice

College post-grad programs

New university programs

In the numbers


Our publication was first released on this year.

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Available on 250 + college and university campuses across Canada

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Reach 125,000 readers annually with our September and January issues

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40,000 copies distributed across Canada annually

Where do we go?

  • College and university career centres

  • Business, engineering and computer science buildings

  • Disability access centres and Indigenous centres

  • On-campus events and education fairs across Canada

  • Additional distribution at QS World Grad School Tour

Grad Guide is everywhere

Our magazine is distributed to every major English-speaking college and university in Canada.

Alberta College of Art & Design
Blue Quills First Nations College
Bow Valley College
Burman University
CDI College
Concordia University of
Grande Prairie Regional College
Lakeland College
Lethbridge College
MacEwan University
Medicine Hat College
Mount Royal University
Northern Alberta Institute of Technology
NorQuest College
Northern Lakes College
Portage College
Red Deer College
Southern Alberta Institute of Technology
University of Alberta
University of Calgary
University of Lethbridge
Yellowhead Tribal College

British Columbia
British Columbia Institute of Technology
Camosun College
Capilano University
College of New Caledonia
College of the Rockies
Douglas College
Kwantlen Polytechnic University
Langara College
Native Education College
Nicola Valley Institute of Technology
North Island College
Northern Lights College
Okanagan College
Selkirk College
Simon Fraser University
Thompson Rivers University

Trinity Western University
University of British Columbia
University of Northern British Columbia
University of the Fraser Valley
University of Victoria
Vancouver Career CollegeVancouver Community College
Vancouver Island University

Assiniboine Community College
Brandon University
Manitoba League of Persons with Disabilities
Red River College
University College of the North
University of Manitoba
University of Winnipeg
Yellowquill College

New Brunswick
Mount Allison University
New Brunswick Community College
Oulton College
Université de Moncton
University of New Brunswick

College of the North Atlantic
Carpenters Millwrights College
College of the North Atlantic
Memorial University of Newfoundland

Nova Scotia
Acadia University
Cape Breton University
Dalhousie University
Mount Saint Vincent University
Nova Scotia Community College
Saint Mary’s University
St. Francis Xavier University
St. Mary’s University
University of King’s College

Northwest Territories
Aurora College

Academy of Design at RCC Institute of Technology
Algoma University
Algonquin College
Brock University
Cambrian College
Canadore College
Carleton University
Centennial College
Centre for Education & Training
CHHA: Canadian Hard of Hearing Association
Collège Boréal
Conestoga College
Confederation College
Disability Access
Durham College
Enactus Canada
Fanshawe College
First Nations Technical Institute
Fleming College
George Brown College
Georgian College
Humber College
La Cité collégiale
Lakehead University
Lambton College
Laurentian University
Loyalist College
McMaster University
Mohawk College
Negahneewin College
Niagara College
Nipissing University
Northern College
OCAD University
Ontario Association of the Deaf
Oxford College of Arts, Business & Technology
Queen’s University
RCC Institute of Technology

Ryerson University
Seneca College
Sheridan College
Six Nations Polytechnic
St. Clair College
St. Lawrence College
Trent University
triOS College
University of Guelph
University of Ontario Institute of Technology
University of Ottawa
University of Sudbury
University of Toronto
University of Waterloo
University of Western Ontario
University of Windsor
Wilfrid Laurier University
York University
Yorkville Education Group
Youth Employment Services

Prince Edward Island
Holland College
University of Prince Edward Island

Bishop’s University
CDI College
Champlain College
Concordia University
Dawson College
Herzing College
John Abbott College
McGill University
Université Laval

Campion College
North West Regional College
Northlands College
Parkland College
Parkland Regional College
Saskatchewan Indian Institute of Technology
Saskatchewan Polytechnic
University of Regina
University of Saskatchewan

Grad Guide 2019/20


Ad Size Cost
Quarter page $3,000
Third page $3,500
Half page $5,000
Full-page $6,500
Full-page premium (first 10 pages) $6,800
Inside back cover $8,000
Inside front cover $8,000
Outside back cover $10,000
School showcase $10,000

Online advertising


Ad Type Cost
12 months online presence
(Logo in education guide, school profile, social media)
1 month big box/leaderboard $3,500
Branded article $1,000
Video rates* $7,500
Featured logo $2,000
Social media marketing Ask your rep for details
Targeted email blasts** Ask your rep for details


Double-page profile

Full-page ad + full-page school/program profile



Single page profile

Full-page school and/or program profile



Grad school directory

1/5 listing with school details and logo


All prices subject to applicable taxes. Prices and offers effective January 1, 2018. *A standard video includes one day of shooting at one GTA location, with up to two video editing revisions. Prices will vary with additional filming locations, requests for edits, or shoots outside of Toronto. **Email blasts must be used within one year of purchase.

Ad Specs

The Grad Guide design department is committed to helping your brand look its best inside our publication.


  • CMYK files only (Do not place spot colour or RGB images and/or graphics in your ad file. Please convert all images/graphics to CMYK in the appropriate application before creating your pdf.)

  • Images may be jpeg, tiff or psd.

  • All images must be a minimum 300 dpi at 100% size.

  • Embed all fonts.

Illustrator EPS

  • CMYK files only (Do not place spot colour or RGB images and/or graphics in your ad file. Please convert all images/graphics to CMYK in the appropriate application before creating your pdf.) Images may be jpeg, tiff or psd.

  • All images must be a minimum of 300 dpi at 100% size.

  • Convert all text to outlines.

  • If your file must contain text, send all fonts used with file.


Trim size: 8.125″ x 10.75”
Bleed size: 8.375″ x 11”
Type safety: 7.125″ x 9.75”

1/2 page vertical:
3.45″ x 9.75”

1/2 page horizontal:
7.125″ x 4.75”

1/4 page:
3.45″ x 4.75”

Double-page spread:
Trim size: 16.25″ x 10.75”
Bleed size: 16.5″ x 11”
Type safety: 14.25″ x 9.75”

1/3 banner:
7.125″ x 3.175”

1/3 vertical:
2.175″ x 9.75”


Please send all files to our art department at and a copy to (Files under 5mb only)

Notes:  0.5 pt stroke may be applied as necessary to any 1/2, 1/4, or 1/3 page ad that does not have an existing stroke. All full-page ads and double-page spreads must include a 0.125” bleed. Please be sure to include crop marks in your file. Native files created in Quark, Indesign, Word, Excel, Publisher, Corel Draw, etc., will not be accepted. Limited availability for 1/3 banner. All ad material must be accompanied by a hard copy proof. Jobpostings cannot guarantee the final reproduction of any ad submitted without a hard copy proof (at 100% size) or which does not follow the above specifications.

profile specs

Showcase your school or specific program with a full-page ad and profile!

  • One full-page ad
    Trim size: 8.125 x 10.75”
    Bleed size: 8.375 x 11”

  • High res logo (illustrator eps)

  • Banner image or school photo
    (jpeg, 300DPI, CMYK)

  • Contact information
    (Name, title, email, phone, website)

  • Profile title (School name, program name, department)

  • Profile subjects (200-300 words)
    Pick up to 5
    – Graduate programs to highlight
    – Career opportunities
    – Research
    – Professional & career development
    – Scholarships
    – Campus perks
    – Student/graduate/alumni
    testimonial or profile
    – New/popular programs

  • Quick facts (75-100 words)
    Pick up to 7
    – Total number of students
    – Total number of grad programs
    – Main subject areas
    – Famous graduates
    – Academic achievements
    – Accommodations
    – Percentage of graduate students
    – Range of tuition fees



Keep top of mind with a listing in our Grad School Directory.

  • Logo (illustrator EPS)

  • School/institution name

  • Number of graduate programs

  • Contact information
    (name, job title, address, email, phone, website)

  • Quick facts

  • Program names to highlight

  • 60 words max


Find us on ISSUU

We publish all of our magazines on Issuu, a content sharing platform for users to view and download magazines as they please, ensuring your messages have a lasting impression.


Find us on ISSUU

We publish all of our magazines on Issuu, a content sharing platform for users to view and download magazines as they please, ensuring your messages have a lasting impression.

Questions? Feel free to contact us

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